Philip Morris International: Planning for a Smoke-Free Future
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MURTHY, E N BUSINESS STRATEGYSummary: This case is about Philip Morris International (PMI), a leading global cigarette and tobacco company. It discusses the company’s strategy to venture into the ‘Heat but not Burn’ (HnB) tobacco products category. PMI launched iQOS in 2014 in Nagoya, Japan, and Milan, Italy, as a pilot project. iQOS was a rechargeable electronic device that heated tubes of tobacco called HeatSticks, in contrast to the conventional cigarettes in which tobacco was burned. The case highlights the dangers of tobacco consumption and its effect on human health. It describes in detail PMI’s strategy to develop and commercialize what it called Reduced-Risk Products (RRPs). iQOS was the first of the four platforms of RRPs developed by PMI. The case also examines the challenges faced by the company. It ends with a discussion on whether PMI would be able to stay ahead of its competitors or not.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 15, No 1/ 5558681JA2 (Browse shelf(Opens below)) | Available | 5558681JA2 | |||||
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Main Library On Display | JOURNAL/STRA/Vol 15, No 1/5558681 (Browse shelf(Opens below)) | Vol 15, No 1 (17/04/2018) | Not for loan | March, 2018 | 5558681 |
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This case is about Philip Morris International (PMI), a leading global cigarette and tobacco company. It discusses the company’s strategy to venture into the ‘Heat but not Burn’ (HnB) tobacco products category. PMI launched iQOS in 2014 in Nagoya, Japan, and Milan, Italy, as a pilot project. iQOS was a rechargeable electronic device that heated tubes of tobacco called HeatSticks, in contrast to the conventional cigarettes in which tobacco was burned. The case highlights the dangers of tobacco consumption and its effect on human health. It describes in detail PMI’s strategy to develop and commercialize what it called Reduced-Risk Products (RRPs). iQOS was the first of the four platforms of RRPs developed by PMI. The case also examines the challenges faced by the company. It ends with a discussion on whether PMI would be able to stay ahead of its competitors or not.
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