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Asian Journal of Management Cases Vol 13 2016

By: Contributor(s): Material type: TextTextPublication details: Sage Publication NEW DELHI Edition: maharashtra maharashtraDescription: APROX 80ISSN:
  • 0972-8201
Other title:
  • AJMC
Subject(s):
Contents:
The case reflects on the life of a woman entreprenuer, Sumaira Waseem, who had set up an online cake business by the name of Sam's Cake Factory. Sam's Cake Factory was a start-up, which was only four years old but had become the preferred choice amonggts the consumers looking for customized fondant cakes in Karachi.They offered bespoke creatively designed cakes,handcrafted to perfection using premium quality ingredients.The case describes the entrepreneurial journey embarked upon by Sumaira who, through her passion , resilience and creativity,turned a home-based small business into a full-fledged growing enterprise.The case further examines the vision Sumaira had of expanding her business and taking it to the next level. It was Sumaira's dream to see herself established as the most famous cake designer in Pakistan. The case is extremely pertinent because of the dearht of literature available on female entrepreneurs in Pakistan. It aims to shed light on the mushroom growth of the women-led online business sphere in Pakistan
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journals-Bound volumes Journals-Bound volumes Main Library Vol 13/ BV-323 (Browse shelf(Opens below)) Vol 13 Not For Loan BV-323
Journals and Periodicals Journals and Periodicals Main Library On Display JP/GEN-MAN/Vol 13, No 1/5555869 (Browse shelf(Opens below)) Vol 13, No 1 (26/05/2016) Not for loan March, 2016 5555869
Journals and Periodicals Journals and Periodicals Main Library On Display JP/GEN-MAN/Vol 13, No 2/5556424 (Browse shelf(Opens below)) Vol 13, No 2 (26/11/2016) Not for loan September, 2016 5556424
Total holds: 0

INDIAN JOURNAL

The case reflects on the life of a woman entreprenuer, Sumaira Waseem, who had set up an online cake business by the name of Sam's Cake Factory. Sam's Cake Factory was a start-up, which was only four years old but had become the preferred choice amonggts the consumers looking for customized fondant cakes in Karachi.They offered bespoke creatively designed cakes,handcrafted to perfection using premium quality ingredients.The case describes the entrepreneurial journey embarked upon by Sumaira who, through her passion , resilience and creativity,turned a home-based small business into a full-fledged growing enterprise.The case further examines the vision Sumaira had of expanding her business and taking it to the next level. It was Sumaira's dream to see herself established as the most famous cake designer in Pakistan. The case is extremely pertinent because of the dearht of literature available on female entrepreneurs in Pakistan. It aims to shed light on the mushroom growth of the women-led online business sphere in Pakistan

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