Trust, Social Influence, Self‐Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian
Material type: TextDescription: 25-38 pSubject(s): In: Raina, Roshan Metamorphosis : A Journal of Management Research Vol 14Summary: Understanding the main factors of Internet banking adoption is important for both banks and users. This paper presents an extended technology adoption model (TAM) with special reference to trust, risk, self‐efficacy and social influence, aiming to examine the factors affecting Indian consumers intentions to adopt Internet banking services. A measuring instrument is developed from existing literature and is employed personally to gather data from post-graduate students of Pondicherry University. The survey resulted in useful responses which are further analysed by employing exploratory factor analysis and multiple regression. The results indicated that perceived usefulness, perceive ease of use, perceived enjoyment, perceived image, social influence and trust in Internet banking have significant positive effect on behavioural intention. Further, it is found that perceived risk exerts significant negative effect on consumers' intention to use Internet banking.Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Journal Article | Main Library | Vol 14, No 1/ 5554240JA3 (Browse shelf(Opens below)) | Available | 5554240JA3 | |||||
Journals and Periodicals | Main Library On Display | JOURNAL/MGT/Vol 14, No 1/5554240 (Browse shelf(Opens below)) | Vol 14, No 1 (01/01/2024) | Not for loan | January-June, 2015 | 5554240 |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
Vol 14, Issue 1/5 5511434JA2 Chairman's Letter: Does it Communicate Something? | Vol 14, No 1/ 5554240JA1 Factors Predicting Co‐creation of Value: A Study of Boutiques | Vol 14, No 1/ 5554240JA2 Application of Markowitz Model for Analyzing the Performance of Cricket Teams in Indian Premier League | Vol 14, No 1/ 5554240JA3 Trust, Social Influence, Self‐Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian | Vol 14, No 1/ /5554240JA4 An Investigation of Box‐Spread Strategy and Arbitrage Efficiency on Indian Index Options Market | Vol 14, No 1/ 5554240JA5 Measuring Intellectual Capital in Indian PSEs | Vol 14, No 1/ 5558640JA1 Followers in leadership theory: Fiction, fantasy and illusion |
Understanding the main factors of Internet banking adoption is important for both banks and users. This paper presents an extended technology adoption model (TAM) with special reference to trust, risk, self‐efficacy and social influence, aiming to examine the factors affecting Indian consumers intentions to adopt Internet banking services. A measuring instrument is developed from existing literature and is employed personally to gather data from post-graduate students of Pondicherry University. The survey resulted in useful responses which are further analysed by employing exploratory factor analysis and multiple regression. The results indicated that perceived usefulness, perceive ease of use, perceived enjoyment, perceived image, social influence and trust in Internet banking have significant positive effect on behavioural intention. Further, it is found that perceived risk exerts significant negative effect on consumers' intention to use Internet banking.
There are no comments on this title.