Top of mind: use content to unleash your influence and engage those who matter to you
Publication details: New York McGraw-Hill 2017Description: xvii, 184 PaperISBN:- 978-1-260-01192-0
- 658.8343/Hal
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
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Main Library | 658.8343/Hal/36322 (Browse shelf(Opens below)) | Available | 11136322 |
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| 658.8343 / FOR / 10095 THE SATISFIED CUSTOMER:WINNER AND LOSERS IN THE BATTLE FOR BUYER PREFERNCE | 658.8343 / GIL / 8704 AUTHENTICITY:WHAT CONSUMERS REALLY WANT | 658.8343 / GOR / 6743 THE MUST-HAVE CUSTOMER:7 STEPS TO WINNING THE CUSTOMER YOU HAVENT GOT | 658.8343/Hal/36322 Top of mind: use content to unleash your influence and engage those who matter to you | 658.8343/ KAZ/ 21954 DRIVING LOYALTY: TURNING EVERY CUSTOMER AND EMPLOYEE INTO A RAVING FAN FOR YOUR BRAND | 658.8343 / ZAN / 6656 AMAZ YOUR CUSTOMER:CREATIVE TIPS ON WINNING YOUR CUSTOMERS | 658.8343/HBR/16255 HARVARD BUSINESS REVIEW ON INCREARSING CUSTOMER LOYALTY |
Foreword
Acknowledgments
Introduction
1: How Your Consumers Are Changing
2: What Consumers Are Looking for in Brands They Trust
3: Building Relationships by Helping Others
4: Being Transparent and Likable
5: Remaining Consistent and Boosting Familiarity
6: Broadcasting Your Message Through Content
7: My Journey
8: The Golden Rule of Communication
9: Beyond the Marketing Department
10: Populating All Stages of the Consumer Journey Through Strategic Distribution
Resource Library
Notes
Index
A game-changing framework for staying top of mind with your audience?from the No. 1 company dominating content marketing
What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:
• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust
Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.
Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
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