Acknowledgments vi
Michael’s Story: Free At Last ix

Preface xiv

How to Use This Book xvi

MODULE 1: YOUR FOUNDATION 5

Chapter 1 The Red Velvet Rope Policy 7

Chapter 2 Why People Buy What You’re Selling 33

Chapter 3 Develop a Personal Brand 65

Chapter 4 How to Talk About What You Do 93

MODULE 2: BUILDING TRUST & CREDIBILITY 113

Chapter 5 Credibility & Likability 115

Chapter 6 The Sales Cycle Process 135

Chapter 7 The Keep in Touch Strategy 171

Chapter 8 The Information Products Strategy 197

MODULE 3: PERFECT PRICING & SIMPLE SELLING 233

Chapter 9 Perfect Pricing 235

Chapter 10 Super Simple Selling 259

MODULE 4: THE 6 CORE SELF-PROMOTION STRATEGIES 279

Chapter 11 The Networking Strategy 281

Chapter 12 The Direct Outreach Strategy 317

Chapter 13 The Referral Strategy 347

Chapter 14 The Speaking Strategy 369

Chapter 15 The Writing Strategy 401

Chapter 16 The Web Strategy 433

Final Thoughts 450

About the Authors and How to Reach Them 452

References 454

Description
A visual way to easily access the strategies and tactics in Book Yourself Solid

Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner.

You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle.

There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster.

This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies.

Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material.
Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto.
Author is one of the most popular business coaches in the world and headlines events all over the world.
Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today.

For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.