Creating signature stories: strategic messaging that persuades, energizes and inspires
Publication details: USA Portfolio 2018Description: xvi, 167 HardboundISBN:- 978-0-670-09126-3
- 658.802/Aak
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
|
Main Library | 658.802/ Aak/36461 (Browse shelf(Opens below)) | Available | 11136461 |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | |||||||
| 658.801 / WAL / 9749 MODERN COMPETITVE STRATEGY: | 658.802 / / 8621 MARKETING PLANS:HOW TO PREPARE THEM HOW TO USE THEM | 658.802 / AAK / 15077 STRATEGIC MARKET MANAGEMENT | 658.802/ Aak/36461 Creating signature stories: strategic messaging that persuades, energizes and inspires | 658.802/ AAK/MCL/ 23626 STRATEGIC MANAGEMENT | 658.802 / AHL / 11609 MARKETING COMMUNICATIONS INDUSTRY: ENTREPRENEURIAL CASE STUDIES | 658.802 / AND / 14072 STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS: |
Overview
In Creating Signature Stories, branding guru David Aaker applies the power of intriguing,
authentic, involving stories to communicate strategic messaging internally and externally,
a critical and difficult task.
Stories are many times more powerful than facts at getting attention, generating brand
energy, creating involvement, persuading, arousing emotion and inspiring. Moreover,
success in digital platforms, which is becoming increasingly essential, means
content and content means stories.
This book, full of case studies, discusses how to find, evaluate, refine and leverage
great stories and use them to build brands, enhance customer relationships and
inspire employees.
There are no comments on this title.