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Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective

By: Contributor(s): Material type: TextTextDescription: 72S–89SSubject(s): In: BANIK, ARINDAM GLOBAL BUSINESS REVIEWSummary: This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library Vol 19, No 3/ 5558945JA5 (Browse shelf(Opens below)) Available 5558945JA5
Journals and Periodicals Journals and Periodicals Main Library On Display JP/GEN/Vol 19, No 3/5558945 (Browse shelf(Opens below)) Vol 19, No 3 (12/06/2018) Not for loan Suppliment Global Business Review June, 2018 5558945
Total holds: 0

This study aims to identify the factors affecting mobile payment (m-payment) adoption intention in India by proposing a conceptual framework based on technology acceptance model (TAM). In addition to construct of TAM, four user-centric constructs have been added to evaluate m-payment adoption intention in India. The proposed research framework was empirically tested by data collected from 381 potential m-payment service users, through online and offline survey. Data were analysed using structural equation modelling (SEM) technique. The results exhibit that perceived ease of use (PEOU), perceived usefulness (PU), trust, and self-efficacy (SE) have a significant positive impact on m-payment adoption intention. However, subjective norms (SN) and personal innovativeness (PI) have no significant impact on m-payment adoption intention. Findings of the study have important theoretical and practical implications, particularly to understand important user-centric factors affecting m-payment adoption.

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