Brand shastra: use the power of marketing to transform your life
Material type: TextPublication details: USA Portfolio Penguin 2016Description: x, 225 PaperISBN:- 978-0-143-42570-0
- 658.827/Dha
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Main Library | 658.827/Dha/36497 (Browse shelf(Opens below)) | Available | 11136497 |
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658.827 / DAV / 10126 BRAND WAFARE:10 RULES FOR BUILDING THE KILLER BRAND LESSON FRO NEW AND OLD ECONOMY PLAYER | 658.827 / DAY / 8235 CREATING PASSION BRANDS:GETTING TO THE HEART OF BRANDING | 658.827 / DE / 12205 BRAND AVATAR:TRANSLATING VIRTUAL WORLD BRANDING INTO REAL WORLD SUCCESS | 658.827/Dha/36497 Brand shastra: use the power of marketing to transform your life | 658.827 / DHA / 8107 BRAND MANAGEMENT 101: | 658.827 / DOU / 11682 FROM BRICKS TO CLICKS:5 STEPS TO CREATING A DURABLE BRANDS | 658.827/ ELL/ 16812 STRATEGIC BRAND MANAGEMENT |
Overview
"What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your resume? How can lessons from the branding of Starbucks and McDonald's change your life? This is not the sort of marketing you learn in business schools, but more a science which influences human perception and through it, behaviour. From the days of Adam, this is that power we all understand intuitively and use every day. From losing weight to implementing better work-life balance to how we incentivize conduct in our friends and colleagues-there are lessons and insights in the book that you'll find yourself relating to and applying in how you lead your life. Combining the business and branding experience of a CEO, with the storytelling ability of a novelist, Mainak Dhar's Brand Shastra will stimulate, inspire and entertain."
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