Flyers' Gratification Towards Rajiv Gandhi International Airport
Material type: TextDescription: 25-37Subject(s): In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETINGSummary: Air travel has become the most considered mode of transportation being preferred by people today owing to the convenience, comfort, reduced time of travel, and cheaper air fares. The facilities available with the airports have become a matter of concern for the air travellers. In the present paper, we reported the findings of the study conducted to assess the gratification levels of flyers about the facilities and services available at one of the busiest airports in India, Rajiv Gandhi International Airport (RGIA) located in Hyderabad. The questionnaire survey method comprising of 23 questions with a 5 - point Likert scale was adopted by us for the present study. The survey was conducted at the airport, and the questionnaires were collected from passengers who had travelled from different airports. The data obtained from the survey was analyzed using PAF method and CFA model. Five factors which represented 63.8% of the total variance of the original variables were extracted. The five factors are : Economize Time, Palpable Facilities, Cordial Services, Ease of Travelling, and Ambience of the Terminal, which formed the paramount framework of flyers' gratification. The results of the study revealed that flyers' satisfaction levels were based on both the services as well as facilities which were found to be highly correlated to each other.Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article | Main Library | Vol 49, No 2/ 55510016JA2 (Browse shelf(Opens below)) | Available | 55510016JA2 | |||||
Journals and Periodicals | Main Library On Display | JOURNAL/MAR/Vol 49, No 2/55510016 (Browse shelf(Opens below)) | Vol 49, No 2 (01/06/2018) | Not for loan | Indian Journal of Marketing - February 2019 | 55510016 |
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Vol 49, No 13/ 55514121 COMPLIMENTARY | Vol 49, No 14/ 55514118 COMPLIMENTARY | Vol 49, No 2/ 55510016JA1 Role of Social Network in Defining the Impact of Marketing - Mix on Satisfaction from Food Items at Subsistence Marketplace | Vol 49, No 2/ 55510016JA2 Flyers' Gratification Towards Rajiv Gandhi International Airport | Vol 49, No 2/ 55510016JA3 Consumer Perception Towards Social Media Advertisements : A Study Done in a Semi-Urban City of South India | Vol 49, No 2/ 55510016JA4 An Exploratory Study of Positioning of Cement Brands in Rajasthan | Vol 49, No 3/ 55510112CSD2 The Branding Efforts of Snapdeal and the Quest for Profits : A Case Study |
Air travel has become the most considered mode of transportation being preferred by people today owing to the convenience, comfort, reduced time of travel, and cheaper air fares. The facilities available with the airports have become a matter of concern for the air travellers. In the present paper, we reported the findings of the study conducted to assess the gratification levels of flyers about the facilities and services available at one of the busiest airports in India, Rajiv Gandhi International Airport (RGIA) located in Hyderabad. The questionnaire survey method comprising of 23 questions with a 5 - point Likert scale was adopted by us for the present study. The survey was conducted at the airport, and the questionnaires were collected from passengers who had travelled from different airports. The data obtained from the survey was analyzed using PAF method and CFA model. Five factors which represented 63.8% of the total variance of the original variables were extracted. The five factors are : Economize Time, Palpable Facilities, Cordial Services, Ease of Travelling, and Ambience of the Terminal, which formed the paramount framework of flyers' gratification. The results of the study revealed that flyers' satisfaction levels were based on both the services as well as facilities which were found to be highly correlated to each other.
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