A Social Cognitive Perspective on Opportunity Evaluation
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MISRA, SASI JOURNAL OF ENTREPRENEURSHIPSummary: This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, social capital relatedness and dispositional regulatory focus will have an impact on evaluation decisions. The study contributes to the extant research on opportunity evaluation by examining how entrepreneurs evaluate opportunities and by providing an integrative framework for the field of entrepreneurship.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 28, No 1/ 55510271JA2 (Browse shelf(Opens below)) | Available | 55510271JA2 | |||||
Journals and Periodicals
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Main Library On Display | JOURNAL/ENTR/Vol 28, No 1/55510271 (Browse shelf(Opens below)) | Vol 28, No 1 (01/04/2019) | Not for loan | The Journal of Entrepreneurship - March 2019 | 55510271 |
This study uses social cognitive theory as basis to propose an integrative, multilevel research model that examines how entrepreneurs evaluate opportunities. We use a conjoint experiment coupled with hierarchical linear modelling to empirically test the model. Results indicate that age, gender, social capital relatedness and dispositional regulatory focus will have an impact on evaluation decisions. The study contributes to the extant research on opportunity evaluation by examining how entrepreneurs evaluate opportunities and by providing an integrative framework for the field of entrepreneurship.
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