Part 1: Introduction to Business Research

1. Research in Business

2. Ethics in Business Research

3. Thinking Like a Researcher

4. The Research Process: An Overview

5. Clarifying the Research Question through Secondary Data and Exploration

Part 2: The Design of Business Research

6. Research Design: An Overview

7. Qualitative Research

8. Observation Studies

9. Experiments

10. Surveys

Part 3: The Sources and Collection of Data

11. Measurement

12. Measurement Scales

13. Questionnaires and Instruments

14. Sampling

Part 4: Analysis and Presentation of Data

15. Data Preparation and Description

16. Exploring, Displaying, and Examining Data

17. Hypothesis Testing

18. Measures of Association

19. Multivariate Analysis: An Overview

20. Presenting Insights and Findings: Written Reports

21. Presenting Insights and Findings: Oral Presentations

Case index

Appendices

Appendix A: Business Research Requests and Proposals (with Sample RFP)

Appendix B: Focus Group Discussion Guide

Appendix C: Nonparametric Significance Tests Appendix D: Selected Statistical Tables

References

Glossary

Photocredits

Name Index

Company Index

Subject Index

We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decision-making processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc.