A study on consumer perception with respect to brand equity of Coca Cola & Pepsi

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Mixed materialsPublication details: Mumbai; IES Management College and Research Centre; Apr-19Edition: PG-17-114Description: yesSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Project Report	Main Library	Project re	PG-Mar/17-19/4442704 (Browse shelf(Opens below))	Available		4442704

Total holds: 0

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Previous	PG-Mar/17-19/4442701 A study on music streaming industry in India	PG-Mar/17-19/4442702 The influence of customer brand identification on the brand loyalty of a hotel	PG-Mar/17-19/4442703 A comparative study on cultural adaptation pattern of McDonald's and KFC in the Mumbai market	PG-Mar/17-19/4442704 A study on consumer perception with respect to brand equity of Coca Cola & Pepsi	PG-Mar/17-19/4442705 A study on the impact of advertising in case of a startup brand with special reference to Too Yumm!	PG-Mar/17-19/4442706 A study on the influence of socia media on consumer buying behaviour	PG-Mar/17-19/4442707 Study of antecedents influencing the buying behaviour for counterfiet luxury fashion goods	Next

Prof. Suhas Pai

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IES Management College And Research Centre