Study of antecedents influencing the buying behaviour for counterfiet luxury fashion goods

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Mixed materialsPublication details: Mumbai; IES Management College and Research Centre; Apr-19Edition: PG-17-120Description: yesSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Project Report	Main Library	Project re	PG-Mar/17-19/4442707 (Browse shelf(Opens below))	Available		4442707

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	PG-Mar/17-19/4442704 A study on consumer perception with respect to brand equity of Coca Cola & Pepsi	PG-Mar/17-19/4442705 A study on the impact of advertising in case of a startup brand with special reference to Too Yumm!	PG-Mar/17-19/4442706 A study on the influence of socia media on consumer buying behaviour	PG-Mar/17-19/4442707 Study of antecedents influencing the buying behaviour for counterfiet luxury fashion goods	PG-Mar/17-19/4442708 A study investigating the role of brand visibility on brand awareness with reference to Indigo Paints	PG-Mar/17-19/4442709 A study on impact of digital marketing strategies of luxury international cosmetic brands	PG-Mar/17-19/4442710 A study on the impact of NYKAA's social media strategies on it's shopping cart	Next

Prof. Minu Mehta

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