Creating a model of Destination image using structural equation modeling
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MURTHY, E N BRAND MANAGEMENTSummary: Destination image is highly researched area in research tourism management and research. With fierce competition in global tourism scenario, it is important for the destination marketer business and governments to investigate opportunities for (re)branding their destinations not only to compete but also to create lucrative outcomes through various possibilities the paper is part of big research on destination image and intend to explore a model which consist of destination personality destination image (cognitive and effective ) tourist behavior. Data was collected from 448 tourist through a structured questionnaire., and structural equation modeling of AMOS was employed to derive the model and validate the same. The study investigated and found destination personality on destination image and how destination personality impact tourist behavior. The result have significant importance on academic research and offer intriguing managerial suggestions to the tourism industry.
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 16, No 3/ 55510922JA1 (Browse shelf(Opens below)) | Available | 55510922JA1 | |||||
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Main Library On Display | MAGAZINE/MAR/Vol 16, No 3/55510922 (Browse shelf(Opens below)) | Vol 16, No 3 (01/09/2019) | Not for loan | September, 2019 | 55510922 |
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Destination image is highly researched area in research tourism management and research. With fierce competition in global tourism scenario, it is important for the destination marketer business and governments to investigate opportunities for (re)branding their destinations not only to compete but also to create lucrative outcomes through various possibilities the paper is part of big research on destination image and intend to explore a model which consist of destination personality destination image (cognitive and effective ) tourist behavior. Data was collected from 448 tourist through a structured questionnaire., and structural equation modeling of AMOS was employed to derive the model and validate the same. The study investigated and found destination personality on destination image and how destination personality impact tourist behavior. The result have significant importance on academic research and offer intriguing managerial suggestions to the tourism industry.
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