E-Banking Service Quality: A Scale Development and Validation Attempt
Material type: TextDescription: 23-41 pSubject(s): In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETINGSummary: Technology empowers banks to provide ease of use to customers at any time. This re-engineering in the banking system cemented the way banks' services reached to customers with ease and flexibility through multiple channels. The Internet has taken banks to homes and offices 365 days a year through electronic banking. Advent of electronic banking also called for pleasing customers with excellent service quality. Understanding electronic-banking service quality dimensions hence became extremely vital to electronic banking existence. Although there is no dearth of studies on service quality, relatively less research has been dedicated to exploring electronic banking service quality. This could be due to lack of a standardized scale measuring electronic banking service quality. This study, therefore, tried to identify and validate the dimensions determining electronic banking service quality and to measure the relative contribution of identified dimensions towards total electronic banking service quality in the context of India. Most often sited e-banking service quality dimensions mined from review of pertinent literature were used to generate 60 items. The items were content validated from 10 experts before administering to 400 respondents. The final questionnaire consisting of 30 items was distributed to 100 respondents each of two private and two public e-banking users (sample size of 400). Exploratory factor analysis yielded a six-factor structure. Confirmatory factor analysis (CFA) was used to verify the factor structure. Multiple regression was used to measure the relative contribution of identified dimensions towards total electronic banking service quality.Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article | Main Library | Vol 49, No 9/ 55511026JA2 (Browse shelf(Opens below)) | Available | 55511026JA2 | |||||
Journals and Periodicals | Main Library On Display | JOURNAL/MAR/Vol 49, No 9/55511026 (Browse shelf(Opens below)) | Vol 49, No 9 (01/01/2019) | Not for loan | September, 2019 | 55511026 |
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Vol 49, No 8/ 55510843JA3 Developing a Conceptual Model of Customer Loyalty in the Mass Housing Industry: The Case of Housing Investment Group Company | Vol 49, No 8/ 55510843JA4 Analysis of Grain Based Distilleries in Northern and Western Maharashtra | Vol 49, No 9/ 55511026JA1 Antecedents Affecting Purchase of Luxury Ayurvedic Skin Care Products | Vol 49, No 9/ 55511026JA2 E-Banking Service Quality: A Scale Development and Validation Attempt | Vol 49, No 9/ 55511026JA3 The Moderating Influence of Brand Image on the Relationship Between Customer Engagement and Customer Loyalty | Vol 49, No 9/ 55511026JA4 Relational Selling, Relationship Quality, and Future Behavioural Intentions in the Health Insurance Industry | Vol 49+50+51/ BV-52 Indian Management Vol 49+50+51 |
Technology empowers banks to provide ease of use to customers at any time. This re-engineering in the banking system cemented the way banks' services reached to customers with ease and flexibility through multiple channels. The Internet has taken banks to homes and offices 365 days a year through electronic banking. Advent of electronic banking also called for pleasing customers with excellent service quality. Understanding electronic-banking service quality dimensions hence became extremely vital to electronic banking existence. Although there is no dearth of studies on service quality, relatively less research has been dedicated to exploring electronic banking service quality. This could be due to lack of a standardized scale measuring electronic banking service quality. This study, therefore, tried to identify and validate the dimensions determining electronic banking service quality and to measure the relative contribution of identified dimensions towards total electronic banking service quality in the context of India. Most often sited e-banking service quality dimensions mined from review of pertinent literature were used to generate 60 items. The items were content validated from 10 experts before administering to 400 respondents. The final questionnaire consisting of 30 items was distributed to 100 respondents each of two private and two public e-banking users (sample size of 400). Exploratory factor analysis yielded a six-factor structure. Confirmatory factor analysis (CFA) was used to verify the factor structure. Multiple regression was used to measure the relative contribution of identified dimensions towards total electronic banking service quality.
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