Daikin India: Paradise Lost
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BANDOPADHYAY, TATHAGATA VIKALPA:THE JOURNAL OF DECISION MAKERSSummary: On a hot and humid evening of a North Indian summer, Sarbani was brooding over the decision taken by her husband to purchase a Daikin inverter split air conditioner (AC) for their guest room. As the heat pushed in on her and the overwhelming humidity almost numbed her senses, she was left wondering about her husband’s sagacity of not remaining loyal to the tried and tested brand of AC that the family had been using for about a decade. The family had decided to purchase a new brand (Daikin) with a new technology (inverter AC).
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Main Library | Vol 44, Issue 3/ 55511170CSD2 (Browse shelf(Opens below)) | Available | 55511170CSD2 | |||||
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Main Library On Display | JRNL/GEN/Vol 44, Issue 3/55511170 (Browse shelf(Opens below)) | Vol 44, Issue 3 (10/07/2019) | Not for loan | July-September, 2019 | 55511170 |
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| Vol 44, Issue 2/ 5558626JA8 Board Interlocks and Firm Performance: Toward a Combined Agency–Resource Dependence Perspective | Vol 44, Issue 2/ 5558626JA9 How Do Employees Perceive Corporate Responsibility? Development and Validation of a Multidimensional Corporate Stakeholder Responsibility Scale | Vol 44, Issue 2/ 55511172 Understanding Social Marketing and Well-being: A Review of Selective Databases | Vol 44, Issue 3/ 55511170CSD2 Daikin India: Paradise Lost | Vol 44, Issue 3/ 55511170CSD3 Daignoses: Daikin India: Paradise Lost | Vol 44, Issue 3/ 55511170JA1 Role of Trust in Adoption of Online Good Service Tax Filing in India | Vol 44, No 1/ 5557306JA1 Evaluation of financial performance of selected banks |
Management Case
On a hot and humid evening of a North Indian summer, Sarbani was brooding over the decision taken by her husband to purchase a Daikin inverter split air conditioner (AC) for their guest room. As the heat pushed in on her and the overwhelming humidity almost numbed her senses, she was left wondering about her husband’s sagacity of not remaining loyal to the tried and tested brand of AC that the family had been using for about a decade. The family had decided to purchase a new brand (Daikin) with a new technology (inverter AC).
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