The deep-seated fault-ridden notion of beauty in society has ensued several stereotypes that are detrimental to one's self-esteem, feel-good factor, sensuality, accomplishment, and so on. The visuals in beauty products advertisements enhancing the overt attributes of the persona being projected, gave birth to an idealistic image with flawlessness, not necessarily endorsed by a person's genealogy, upbringing or indigenousness. The influence of advertising on a person's psychosocial and physiological build is extensive. It contributes majorly to the formation of their sense of fulfilment, social acceptance, and adherence to certain social customs and traditions. Obviously, the construct of beauty varies across places and cultures. Hence it needs thinking and meaning-making for an individual to differentiate between 'needs' and 'wants' before being blinded by the ostentatious extravaganza of advertisements. The paper adopts a semiotic approach to analyzing select beauty products ad images. The author aims at deducing how images could act as catalysts in making or marring the viewer's self-confidence by analyzing visual cues and texts present in the images.