Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers
Material type: TextSeries: ndian Journal of marketing ; Vol 49(12). Description: 37-46 pSubject(s): In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETINGSummary: This research explored the experiences of unorganized retailers in India regarding the macroeconomic effects of demonetisation in their business. Concurrently, the study evaluated the constructive effects of demonetisation in the digitalization process of the Indian economy. The temporary liquidity crunch created by the exercise caused some problems to the retailers with short-lived impacts. However, repudiating the general and political criticism against the macroeconomic implications of the demonetisation, the research acclaimed that the move was neither cost-intensive nor brought in significant economic damage to the unorganized retailing business in India. The overall impact of the demonetisation exercise in the economy was somewhat positive and contributed significantly to make the economy cashless.Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article | Main Library | Vol 49, No 12/ 55511384JA3 (Browse shelf(Opens below)) | Available | 55511384JA3 | |||||
Journals and Periodicals | Main Library On Display | JOURNAL/MAR/Vol 49, No 12/55511384 (Browse shelf(Opens below)) | Vol 49, No 12 (01/04/2019) | Not for loan | December, 2019 | 55511384 |
This research explored the experiences of unorganized retailers in India regarding the macroeconomic effects of demonetisation in their business. Concurrently, the study evaluated the constructive effects of demonetisation in the digitalization process of the Indian economy. The temporary liquidity crunch created by the exercise caused some problems to the retailers with short-lived impacts. However, repudiating the general and political criticism against the macroeconomic implications of the demonetisation, the research acclaimed that the move was neither cost-intensive nor brought in significant economic damage to the unorganized retailing business in India. The overall impact of the demonetisation exercise in the economy was somewhat positive and contributed significantly to make the economy cashless.
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