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Demonetisation and Retail Markets: Lower Perceived Economic Effects Among Unorganized Retailers

By: Material type: TextTextSeries: ndian Journal of marketing ; Vol 49(12). Description: 37-46 pSubject(s): In: GILANI, MEENAKSHI INDIAN JOURNAL OF MARKETINGSummary: This research explored the experiences of unorganized retailers in India regarding the macroeconomic effects of demonetisation in their business. Concurrently, the study evaluated the constructive effects of demonetisation in the digitalization process of the Indian economy. The temporary liquidity crunch created by the exercise caused some problems to the retailers with short-lived impacts. However, repudiating the general and political criticism against the macroeconomic implications of the demonetisation, the research acclaimed that the move was neither cost-intensive nor brought in significant economic damage to the unorganized retailing business in India. The overall impact of the demonetisation exercise in the economy was somewhat positive and contributed significantly to make the economy cashless.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library Vol 49, No 12/ 55511384JA3 (Browse shelf(Opens below)) Available 55511384JA3
Journals and Periodicals Journals and Periodicals Main Library On Display JOURNAL/MAR/Vol 49, No 12/55511384 (Browse shelf(Opens below)) Vol 49, No 12 (01/04/2019) Not for loan December, 2019 55511384
Total holds: 0

This research explored the experiences of unorganized retailers in India regarding the macroeconomic effects of demonetisation in their business. Concurrently, the study evaluated the constructive effects of demonetisation in the digitalization process of the Indian economy. The temporary liquidity crunch created by the exercise caused some problems to the retailers with short-lived impacts. However, repudiating the general and political criticism against the macroeconomic implications of the demonetisation, the research acclaimed that the move was neither cost-intensive nor brought in significant economic damage to the unorganized retailing business in India. The overall impact of the demonetisation exercise in the economy was somewhat positive and contributed significantly to make the economy cashless.

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