Managerial economics : principles and worldwide applications
Material type: TextPublication details: Oxford University Press New Delhi 2008Edition: 6Description: xxxi, 618 p. PaperISBN:- 978-0-19-532699-4
- 331.152
- 934
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Library Annexe -2 (6th Floor) | 331.152/ Sal/Sri/ 37168 (Browse shelf(Opens below)) | Available | 11137168 |
Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.
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