Contents
PART 1: Foundations of Business Analytics
1. Introduction to Business Analytics
2. Analytics on Spreadsheets

Part 2: Descriptive Analytics
3. Visualizing and Exploring Data
4. Descriptive Statistical Measures
5. Probability Distributions and Data Modelling
6. Sampling and Estimation
7. Statistical Inference

Part 3: Predictive Analytics
8. Trendlines and Regression Analysis
9. Forecasting Techniques
10. Introduction to Data Mining
11. Spreadsheet Modelling and Analysis
12. Monte Carlo Simulation and Risk Analysis

Part 4: Prescriptive Analytics
13. Linear Optimization
14. Applications of Linear Optimization
15. Integer Optimization
16. Decision Analysis

Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals and effectively use and interpret analytic models to make better business decisions. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive and predictive perspectives.