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Strategic marketing management : a means-end approach

By: Material type: TextTextPublication details: New Delhi-2001 Tata Mc-Graw HillDescription: ix, 275 HardboundISBN:
  • 0-07-048688-3
Subject(s):
DDC classification:
  • 658.802/Par
Summary: Strategic Marketing Management goes straight to the heart of marketing, providing a logical approach for targeting and positioning products that is easy to implement and proven successful in todays marketplace. A concise, focused guide written for executives and executives-in-training, it describes todays top tools for assessing market trends, making essential decisions to capitalize on those trends, and executing those decisions with authority and confidence.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library MARKETING STRATEGY (CUP 33/SH 2) 658.802/Par/38382 (Browse shelf(Opens below)) Available 11138382
Total holds: 0
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658.802/Par/38382 Strategic marketing management : a means-end approach

Strategic Marketing Management goes straight to the heart of marketing, providing a logical approach for targeting and positioning products that is easy to implement and proven successful in todays marketplace. A concise, focused guide written for executives and executives-in-training, it describes todays top tools for assessing market trends, making essential decisions to capitalize on those trends, and executing those decisions with authority and confidence.

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