Strategic marketing management : a means-end approach
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- 0-07-048688-3
- 658.802/Par
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Main Library | MARKETING STRATEGY (CUP 33/SH 2) | 658.802/Par/38382 (Browse shelf(Opens below)) | Available | 11138382 |
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658.802/Par/38382 Strategic marketing management : a means-end approach |
Strategic Marketing Management goes straight to the heart of marketing, providing a logical approach for targeting and positioning products that is easy to implement and proven successful in todays marketplace. A concise, focused guide written for executives and executives-in-training, it describes todays top tools for assessing market trends, making essential decisions to capitalize on those trends, and executing those decisions with authority and confidence.
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