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Brandsplaining: why marketing is still sexist and how to fix it

By: Publication details: Penguin Business 2021 United KingdomDescription: xi, 222p. PaperbackISBN:
  • 978-0-241-45600-2
Subject(s):
DDC classification:
  • 658.827/Cun/Rob/38411 38411
Summary: Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.827/ Cum/ 38411 (Browse shelf(Opens below)) Available 11138411
Total holds: 0

Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.

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