Made in future: a story of marketing, media & content for our times

By:

Kumar, Prashant

Publication details: Penguin Business 2022 U.S.A.Description: xxv, 305p. HardboundISBN:

978-0-670-09624-4

Subject(s):

DDC classification:

658.8/Pra 38539

Summary: Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people’s expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

List(s) this item appears in: Book alert-January-2023

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	658.8/Pra/38539 (Browse shelf(Opens below))	Available		11138539

Total holds: 0

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Previous	658.8 / PLA / 4049 ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:BUSINESS MARKETING RESEARCH	658.8/Por/36277 Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling	658.8/Por/36405 Book yourself solid: the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling	658.8/Pra/38539 Made in future: a story of marketing, media & content for our times	658.8/ Pra/Asw/ 11130371 Marketing management	658.8/Pui/Ros/36319 Killing marketing: how innovative businesses are turning marketing cost into profit	658.8/ PUR/ GOY/ 18221 INTERNATIONAL MARKETING	Next

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.

Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people’s expectations have come together to write a new story of marketing.

The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions.

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Made in future: a story of marketing, media & content for our times

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