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Pharmaceutical marketing 4.0

By: Publication details: Hyderabad, India PharmaMed Press 2023Description: XV,, 281p. HardboundISBN:
  • 978-81-961467-0-2
Subject(s): DDC classification:
  • 615.068/Bha 38560
Contents:
Contents: 1. Healthcare Scenario in India 2. Indian Pharmaceutical Industry Landscape 3. Understanding Pharmaceutical Customer 4. Pharmaceutical Marketing – How is it different from Consumer Marketing? 5. Pharma 4.0 6. Marketing Research and MIS 7. Identifying Market Segments, Targeting & Positioning 8. Pharmaceutical Brand and Branding Strategies 9. New Products - Growth Drivers in Pharmaceutical Industry 10. Pricing Strategies 11. Pharmaceutical Distribution 12. Importance of Retail Pharmacy & Emergence of e-Pharmacy 13. Building Pharma Brands 14. Integrated Marketing Communications 15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success 16. Relationship Marketing 17. Medico Marketing 18. Digital Transformation in Pharmaceutical Industry 19. Hospital (Institutional) Marketing 20. Rural Marketing – its Significance in the Indian Context 21. International Marketing – Exploiting the Potential of Generics 22. OTC Marketing - A Growth Strategy 23. Marketing of Specialty Drugs for Rare Diseases 24. Biopharmaceuticals
Summary: Dear Library Members, It has been determined that you have not returned the book/s previously checked out. Kindly return the overdue items to the library at the earliest. Please note that overdue fines are also automatically assessed for all overdue items. Enclosed Plz find the attached file.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Student Collection Student Collection Main Library 615.068/Bha/38590 (Browse shelf(Opens below)) Available 11138590
Student Collection Student Collection Main Library 615.068/Bha/38591 (Browse shelf(Opens below)) Available 11138591
Student Collection Student Collection Main Library 615.068/Bha/38592 (Browse shelf(Opens below)) Available 11138592
Student Collection Student Collection Main Library 615.068/Bha/38589 (Browse shelf(Opens below)) Available 11138589
Student Collection Student Collection Main Library 615.068/Bha/38593 (Browse shelf(Opens below)) Available 11138593
Student Collection Student Collection Main Library 615.068/Bha/38560/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138560
Student Collection Student Collection Main Library 615.068/Bha/38562/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138562
Student Collection Student Collection Main Library 615.068/Bha/11138565/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138565
Student Collection Student Collection Main Library 615.068/Bha/38566/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138566
Student Collection Student Collection Main Library 615.068/Bha/38567/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138567
Student Collection Student Collection Main Library 615.068/Bha/38568/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138568
Student Collection Student Collection Main Library 615.068/Bha/38569/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138569
Student Collection Student Collection Main Library 615.068/Bha/38570/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138570
Student Collection Student Collection Main Library 615.068/Bha/38571/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138571
Student Collection Student Collection Main Library 615.068/Bha/38572/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138572
Student Collection Student Collection Main Library 615.068/Bha/38573/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138573
Student Collection Student Collection Main Library 615.068/Bha/38574/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138574
Student Collection Student Collection Main Library 615.068/Bha/38575/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138575
Student Collection Student Collection Main Library 615.068/Bha/38561/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138561
Student Collection Student Collection Main Library 615.068/Bha/38578/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138578
Student Collection Student Collection Main Library 615.068/Bha/38579/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138579
Student Collection Student Collection Main Library 615.068/Bha/38576/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138576
Student Collection Student Collection Main Library 615.068/Bha/138577/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138577
Student Collection Student Collection Main Library 615.068/Bha/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138563
Student Collection Student Collection Main Library 615.068/Bha/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138564
Student Collection Student Collection Main Library 615.068/Bha/38580/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138580
Student Collection Student Collection Main Library 615.068/Bha/38581/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138581
Student Collection Student Collection Main Library 615.068/Bha/38582/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138582
Student Collection Student Collection Main Library 615.068/Bha/38583/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138583
Student Collection Student Collection Main Library 615.068/Bha/38584/Student Collection Term I Pharma (Browse shelf(Opens below)) Available 11138584
Total holds: 0

Contents:

1. Healthcare Scenario in India

2. Indian Pharmaceutical Industry Landscape

3. Understanding Pharmaceutical Customer

4. Pharmaceutical Marketing – How is it different from Consumer Marketing?

5. Pharma 4.0

6. Marketing Research and MIS

7. Identifying Market Segments, Targeting & Positioning

8. Pharmaceutical Brand and Branding Strategies

9. New Products - Growth Drivers in Pharmaceutical Industry

10. Pricing Strategies

11. Pharmaceutical Distribution

12. Importance of Retail Pharmacy & Emergence of e-Pharmacy

13. Building Pharma Brands

14. Integrated Marketing Communications

15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success

16. Relationship Marketing

17. Medico Marketing

18. Digital Transformation in Pharmaceutical Industry

19. Hospital (Institutional) Marketing

20. Rural Marketing – its Significance in the Indian Context

21. International Marketing – Exploiting the Potential of Generics

22. OTC Marketing - A Growth Strategy

23. Marketing of Specialty Drugs for Rare Diseases

24. Biopharmaceuticals

Dear Library Members,



It has been determined that you have not returned the book/s previously checked out. Kindly return the overdue items to the library at the earliest.

Please note that overdue fines are also automatically assessed for all overdue items.

Enclosed Plz find the attached file.

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