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The physics of brand: understand the forces behind brands that matter

By: Publication details: New York How Books 2016Description: 191pISBN:
  • 978-1-4403-4267-7
Subject(s): DDC classification:
  • 658.827/Kel/Mar 38594
Summary: Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.827/Kel/Mar/38594 (Browse shelf(Opens below)) Available 11138594
Total holds: 0

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

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