Value-Creation Strategies for E-Commerce Businesses. IIM Kozhikode Society & Management
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Sage Publication IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEWSummary: Startups dream of becoming unicorns, but only a few make it to the top in the e-commerce space. Where should they look for value creation? This study develops a value creation matrix of e-commerce startups based on the Teece model and Value configurations and validates the same on 96 Indian e-commerce startups. E-commerce startups can locate themselves on this matrix and take appropriate steps to create value. The article validates the prescriptions of the Teece model and Value configuration as applied by Afuah and Tucci (2003) in the e-commerce context. The matrix developed in this study will be a helpful aid for the practitioners. Firms could use it to analyze their current offerings and build a suitable investor pitch. Investors can use the matrix to analyze a firm’s strategies and positioning in the e-commerce space.
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Main Library | JOURNAL/MGT/Vol 12, No 2/55513677JA7 (Browse shelf(Opens below)) | Available | 55513677JA7 | |||||
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Main Library On Display | JOURNAL/MGT/Vol 12, No 2/55513677 (Browse shelf(Opens below)) | Vol 12, No 2 (01/07/2023) | Not for loan | IIM Kozhikode: Society Management Review - July 2023 | 55513677 |
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| JOURNAL/MGT/Vol 12, No 2/55513677JA3 A Cross-Country Examination of Internet Penetration and the Economic Participation of Women: The Influence of Social Capital and Gender Equality. | JOURNAL/MGT/Vol 12, No 2/55513677JA4 What Really Drives Loyalty in the Fast-Moving Consumer Goods Market? | JOURNAL/MGT/Vol 12, No 2/55513677JA5 Systematic Review of Green Banking Adoption: Following PRISMA Protocols | JOURNAL/MGT/Vol 12, No 2/55513677JA7 Value-Creation Strategies for E-Commerce Businesses. IIM Kozhikode Society & Management | JOURNAL/MGT/Vol 12, No 2/55510015 PRABANDHAN | JOURNAL/MGT/Vol 12, No 2/55513677 IIM KOZHIKODE SOCIETY AND MANAGEMENT REVIEW | JOURNAL/MGT/Vol 12, No 3/55510152 PRABANDHAN |
Startups dream of becoming unicorns, but only a few make it to the top in the e-commerce space. Where should they look for value creation? This study develops a value creation matrix of e-commerce startups based on the Teece model and Value configurations and validates the same on 96 Indian e-commerce startups. E-commerce startups can locate themselves on this matrix and take appropriate steps to create value. The article validates the prescriptions of the Teece model and Value configuration as applied by Afuah and Tucci (2003) in the e-commerce context. The matrix developed in this study will be a helpful aid for the practitioners. Firms could use it to analyze their current offerings and build a suitable investor pitch. Investors can use the matrix to analyze a firm’s strategies and positioning in the e-commerce space.
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