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The next CMO: A guide to operational marketing excellence

By: Publication details: Bloomington Archway Publishing 2020Description: xi, 161p. PaperbackISBN:
  • 978-1-4808-7411-2
Subject(s): DDC classification:
  • 658.8/Mah/Tod 38732
Summary: The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Annual Reort - Company Annual Reort - Company Main Library 658.8/Mah/Tod/38732 (Browse shelf(Opens below)) Checked out to KULDEEP SAHU (PG-24-55) Not for loan 27/12/2024 11138732
Total holds: 0

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

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