TY  - BOOK
AU  - KHURANA RAKESH;RAVICHANDRAN N A;
TI  - STRATEGIC MARKETING MANAGEMENT:CONCEPTS & CASES
SN  - 81-7240-083-7
U1  - 658.8 
PY  - 0000///0
CY  - DELHI
PB  - GLOBAL BUSINESS PRESS
KW  - "BRAND MANAGEMENT,MARKETING STRATEGY"
N1  - 1
ER  -