TY  - BOOK
AU  - AAKER DAVID A;BATRA RAJEEV;MYERS JOHN G;
TI  - ADVERTISING AND PROMOTION
SN  - 81-203-0790-9
U1  - 659.111 
PY  - 1996///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG,NEW PRODUCT DEVELOPMENT"
N1  - 1
ER  -