TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack 
TI  - Marketing warfare
SN  - 9780452258617
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - Penguine Group
KW  - Marketing
KW  - Competition.
KW  - Concurrence
N1  -  	Introduction: Marketing is war --
2500 years of war --
The principle of force --
The superiority of the defense --
The new era of competition --
The nature of the battleground --
The strategic square --
Principles of defensive warfare --
Principles of offensive warfare --
Principles of flanking warfare --
Principles of guerrilla warfare --
The cola war --
The beer war --
The burger war --
The computer war --
Strategy and tactics --
The marketing general; 1
N2  - "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle
ER  -