TY  - BOOK
AU  - AAKER DAVID A;BATRA RAJEEV;
TI  - ADVERTISING AND PROMOTION
SN  - 81-203-1219-8
U1  - 659.111 
PY  - 2001///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"
N1  - 1
ER  -