TY  - BOOK
AU  - Bennett, Peter D.
AU  - Kassarjian, Harold H.
TI  - Consumer behavior
SN  - 81-203-0172-2
U1  - 658.8342 
PY  - 1998///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Consumer behavior.
KW  - Consumption (Economics)
KW  - Consumers.
N1  - 1
ER  -