TY  - BOOK
AU  - ETZEL MICHAEL J;STANTON WILLIAM J;WALKER BRUCE J;
TI  - FUNDAMENTALS OF MARKETING
SN  - 0-07-113561-8
U1  - 658.8 
PY  - 1994///
CY  - SINGAPORE
PB  - "MCGRAW-HILL,INC"
KW  - "MARKETING,MARKETING MANAGEMENT"
N1  - 1
ER  -