TY  - BOOK
AU  - AAKER DAVID A;
TI  - MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
SN  - 0-02-900101-3
U1  - 658.827 
PY  - 1991///
CY  - NEWYORK
PB  - THE FREE PRESS
KW  - "BRAND MANAGEMENT,BRANDS"
N1  - 1
ER  -