TY  - BOOK
AU  - NAMAKUMARI S;RAMASWAMY V S;
TI  - "MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION AND CONTROL"
SN  - 0333 92439 8
U1  - 658.8 
PY  - 1990///
CY  - DELHI
PB  - MACMILLAN INDIA LTD
KW  - "MARKETING,MARKETING  MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"
N1  - 1
ER  -