TY  - BOOK
AU  - SHANKER RAVI;
TI  - "SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"
SN  - 81-7433-020-8
U1  - 658.8 
PY  - 1997///
CY  - NEWDELHI
PB  - SOUTH ASIA PUBLICATIONS
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
N1  - 1
ER  -