TY  - BOOK
AU  - ARMSTRONG  GARY;KOTLER  PHILIP;
TI  - PRINCIPLES OF MARKETING
SN  - 81-203-1490-5
U1  - 658.8 
PY  - 1999///
CY  - NEW DELHI
PB  - PRENTICE-HALL OF INDIA PVT LTD
KW  - "MARKETING,MARKETING MANAGEMENT"
N1  - 1
ER  -