TY - BOOK AU - ONKVISIT SAK;SHAW JOHN J; TI - INTENTIONAL MARKETING:ANALYSIS AND STRATEGY SN - 81-203-1238-4 U1 - 658.848 PY - 1998/// CY - NEW DELHI PB - PRENTICE-HALL OF INDIA PVT LTD KW - INTENTIONAL MARKETING N1 - 1 ER -