TY  - BOOK
AU  - MAHENDRA MOHAN;
TI  - ADVERTISING AND PROMOTION
SN  - 0-07-451780-05
U1  - 659.1 
PY  - 1989///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"
N1  - 1
ER  -