TY  - BOOK
AU  - ZEITHAML, A VALARIE 
AU  - BITNER, MARY JO
TI  - SERVICES MARKETING:
SN  - 0-07-114881-7
U1  - 658.8(SER) 
PY  - 1996///
CY  - MUMBAI
PB  - "MCGRAW-HILL,INC"
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
N1  - 1
ER  -