TY  - BOOK
AU  - S  C;SINHA P K;
TI  - "SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"
SN  - ---
U1  - 658.8 
PY  - 1994///
CY  - MUMBAI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"
N1  - 1
ER  -