TY - BOOK AU - AAKER DAVID A; TI - MARKETING RESEARCH SN - 9171-51-262-9 U1 - 659.1 PY - 1999/// CY - NEW JERSEY PB - JOHN WILY AND SONS PVT LTD KW - "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES" N1 - 1 ER -