TY  - BOOK
AU  - AAKER DAVID A;DAY GEORGE;
TI  - MARKETING RESEARCH
SN  - 9971-51-262-9
U1  - 658.8 
PY  - 1999///
CY  - NEW JERSEY
PB  - JOHN WILY AND SONS PVT LTD
KW  - "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES"
N1  - 1
ER  -