TY - BOOK AU - ARMSTRONG GARY;KOTLER PHILIP; TI - CASE STUDIES IN MARKETING:CONCEPT ANS CASES SN - 81-7808-353-1 U1 - 658.8 PY - 2000/// CY - SINGAPORE PB - PEARSON EDUCATION ASIA KW - "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT" N1 - 1 ER -