TY  - BOOK
AU  - RIES  AL;TROUT JACK;
TI  - POSITIONING
SN  - 0-07-135916-8
U1  - 659.1 
PY  - 2001///
CY  - NEWYORK
PB  - "MCGRAW-HILL,INC"
KW  - ADVERTISING
N1  - 1
ER  -