TY  - BOOK
AU  - PACO UNDERHILL;
TI  - WHY WE BUY:THE SCIENCE OF SHOPPING
SN  - 0-684-84913-5
U1  - 658.8 
PY  - 1999///
CY  - NEWYORK
PB  - TOUCH STONE BOOKS
KW  - "CONSUMER BEHAVIOUR,MARKETING RESEARCH"
N1  - 1
ER  -