TY  - BOOK
AU  - SENGUPTA SUBROTO;
TI  - BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE
SN  - 0-07-462401-6
U1  - 658.827 
PY  - 1990///
CY  - NEW DELHI
PB  - TATA MC-GRAW HILL PUBLISHING COMPANY LTD
KW  - "BRAND MANAGEMENT,BRANDS"
N1  - 1
ER  -