TY  - BOOK
AU  - RIES  AL;RIES LAURA;
TI  - THE 22 IMMUTABLE LAWS OF BRANDING:HOW TO BUILD A PRODUCT OR SERVICE INTO A WORLD-CLASS BRAND
SN  - 0-88730-937-2
U1  - 658.827 
PY  - 1998///
CY  - AUSTRALIA
PB  - HARPER COLLINS PUBLISHERS
KW  - "BRANDS,"
N1  - 1
ER  -