TY  - BOOK
AU  - CHATTARJEE, B K
TI  - MARKETING MANAGEMENT: A FINANCE EMPHASIS
SN  - 9788172246549
U1  - 658.8 
PY  - 2012///
CY  - MUMBAI
PB  - JAICO PUBLISHING
KW  - MARKETING
KW  - FINANCE
N1  - 1
N2  -  	Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
ER  -