TY - BOOK AU - STEVE RIVKIN RIVKIN;TROUT JACK; TI - THE POWER OF SIMPLICITY:A MANAGEMENT GUIDE TO CUTTING THROUGH THE NONSENSE AND DOING THINGS RIGHT SN - 0-07-463914-5 U1 - 658.8 PY - 1999/// CY - NEW DELHI PB - TATA MC-GRAW HILL PUBLISHING COMPANY LTD KW - MARKETING MANAGEMENT N1 - 1 ER -